THE
FREEDOM
FRAMEWORK
Take Control of Your Business, Build a Superstar Team, and Unlock Freedom Through Outsourcing...
The Freedom Framework is an online course built to turn your business into a streamlined, scalable income source and free up your time. Get step-by-step guidance on using smart outsourcing to grow your business, attract top talent, and elevate your financial freedom like never before
Sarah
Joe has helped me so much with my business. He has always offered great advice and listens to my pain points and brings a totally new perspective.
Tom
Joe helped me see a way forward from what was ultimately a very chaotic business which I founded. I was working harder than ever before but my business was struggling. Joe made me see the power of systems and I have never looked back since
Georgia
Joe is lovely person and a pleasure to work with. Would highly recommend him to anyone considering it
Matt
I always enjoy working with Joe - I always feel come away feeling inspired and ready to take action in my business
Ben
Joe helped me set up the foundations for my business and was a great sounding board when going through some tough growing pains. I highly recommend his services.
Watch the video below 👇
Welcome
Hey, it's Joe.
If you’re looking for practical and actionable advice without all the fluff, you’ve come to the right place. Let me cut through the noise and share a bit about myself.
I’m not here to sell you on the latest "get-rich-quick" scheme or pretend that financial freedom happens overnight.
My journey began when I built a property management company from the ground up with my wife Katy, scaling it to over 120 units before successfully selling it for seven figures.
Over nine years of leading a business with 50+ staff taught me the ins and outs of systemising, scaling, and ultimately, achieving freedom through efficient operations and smart property investing.
I've been there and done it...
Today, I live off property rental income, and my focus is on helping others take their first steps toward achieving financial independence—without having to sacrifice their work-life balance. Through the Freedom Framework, I've combined everything I’ve learned to help you grow your business while keeping your workload in check.
What sets me apart? I’ve done it. I've lived the experience and found the path to freedom. I've invested time in simplifying the process, creating a clear framework that you can follow to reach your own version of financial freedom.
My approach is practical, transparent, and grounded in proven strategies. I'm not here to promise overnight success, but I will give you a roadmap to build a life that feels authentic, balanced, and genuinely free.
Build a business that serves you, not the other way round
If you’re ready to stop letting your business control your life and want to build a scalable income without sacrificing what matters most to you, then the Freedom Framework is where your journey begins.
I will soon be releasing a first of its kind course that will not only show you the systems, strategies, and mindset shifts that transformed my business but my lifestyle as well. From streamlining operations with virtual assistants to growing your business through tracking metrics, you'll get everything you need to fast-track your financial journey—with clarity, control, and confidence.
If this resonates with you, I invite you to take the first step towards the life you've always wanted by signing up to The Freedom Framework waiting list below.
Thanks for being here, and I look forward to being part of your journey to freedom.
Joe
The Freedom Coach
❌ The wrong way to do business & not have a life...
Working long hours, hustling harder
Missing out on social events & time with family
Sacrificing exercise to focus on the business
Letting diet suffer due to working long hours
Forgetting to call your Mum back because you were too busy
Going to bed late because you need to do "one more thing" and missing out on sleep
Taking your laptop on holiday to keep on eye on things
Checking your phone every few hours in case there has been an emergency
✅ The right way to do business & enjoy life...
A strong work life balance that's intentional and chosen by you
Time to spend at social events & with family, without sacrificing the business
Enough time to exercise and stay healthy so you can bring your A game to the business
The headspace to think about what food you are going to eat before you are hungry
Having scheduled time to make & return phone calls to stay in charge of your day
Having a team you can delegate to, that doesn't cost the earth so that you can optimise your sleep
The option to take your laptop on holiday because you want to, not because you need to
The peace of mind that you can go off grid and you have someone looking after things for you whilst you are away
What's included in The Freedom Framework course? 🎓
Learning Objective: By the end of this module, you will be able to identify and categorise at least 10 inefficient tasks in your current business.
Module 1: Audit & Assess Your Current Systems
Module 2: Set Up your Business Owner Cockpit & Master Automation Tools
Learning Objective: By the end of this module, you will have set up your business owner cockpit, with a stress-free email system and a powerful “to do list” in your task management software.
Learning Objective: By the end of this module, you will be able to create Standard Operating Procedures (SOPs) for at least 5 key tasks in your business.
Module 3: Design Your Scalable Systems
Module 4: Outsourcing - How to Delegate & Scale with Virtual Assistants
Learning Objective: By the end of this module, you will be able to hire and onboard a virtual assistant to begin taking some tasks off you.
Module 5: Real-Time Business Performance Tracking & Ongoing Staff Management
Learning Objective: By the end of this module, you will be able to set up a dashboard that tracks at least 4 key performance indicators (KPIs) for your business.
Who is The Freedom Framework for?
This is NOT for you if...
❌ You’re looking for a get-rich-quick scheme. The Freedom Framework is about sustainable, long-term growth—not shortcuts.
❌ You don’t want to put systems in place. If you’re not willing to streamline your operations and implement proven processes, this program won’t deliver the results you want.
❌ You’re uncomfortable with outsourcing. Building a team and delegating tasks is key to scaling effectively. If you want to do it all yourself, this may not be the right fit.
❌ You’re not serious about building your business. This course is for those ready to take tangible steps towards financial freedom —not casual curiosity.
❌ You prefer theory over action. We focus on real-world strategies and practical applications, so if you’re just here for the theory, this might not be the course for you.
❌ You’re not ready to invest time. This framework requires time and commitment. If you’re not prepared to follow through, you might not see the value it offers.
This IS for you if...
✅ You’re driven to achieve financial freedom. You’re ready to build a business that gives you income, freedom, and the lifestyle you’ve been envisioning.
✅ You want to work smarter, not harder. You understand the value of systems and want to create a streamlined process that allows you to scale without burning out.
✅ You’re eager to delegate. You’re ready to bring on virtual assistants and outsource the tasks that are holding you back from focusing on high-impact work.
✅ You’re ready to take action. This course is all about practical steps and real progress. If you’re motivated and committed, you’ll find the tools and support you need to grow.
✅ You value both freedom and efficiency. You’re here because you want to build a business that not only provides income but also gives you the time to enjoy it.
✅ You’re ready to invest in yourself and your future. You see the power in structured guidance and are excited to learn strategies that fast-track your journey to financial independence.
✅ You’re done with solo struggles. If you want the support of a community and expert guidance to navigate challenges, this course is built for you.
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Is this for me?If you are already running a business but you are struggling to balance your workload and the thought of expanding further scares you, this is for you. The main goal of this program is to enable you to scale with your business without thinking it will add more stress to your life.
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How does the course work?This is a course spread over 5 modules with 4 lessons maximum in each. I've broken it down into bitesize chunks with the intention that you will progress through each module, week by week. You can do the course as fast, or as slow as you like at a pace that suits you. This is the course my past, stressed out & overwhelmed self wished existed for small business owners.
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Is this course for beginners?I have made my best effort at making this easy for all experience levels to understand and follow. This course assumes you have very little or no experience in outsourcing and helps you hire your first VA. You may have already hired a VA, that didn't work out. This course aims to fix that. I hired 15 VAs in my business and the vast majority are still there 4 years on.
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Do I get support?Yes, as part of the course you get access to a private community group where you can ask questions and get support. You also get a 1 hour strategy call with me included as part of the price to run through any questions you may have.